Date: 2021 Feb, 1 Week
Role: UX/UI Design & Research
Feedbacks from Ripl UX Team: Carrie, Marina
Ripl is a software startup that provides a social media marketing app to small businesses on mobile and web platforms. As a UX/UI contractor, I participated in reviews of product requirements documents and went through user data. I also proposed and iterated many designs for Ripl products at IOS, Android and Web platforms.
This exploration was set at the last week before I finished my contractor work and have been approved as my portfolio piece.
Design a gamified experience for iOS users in the 7-day free trial where customers are rewarded with 30% off their one-time subscription(monthly or yearly) when they have achieved creating 3 posts and successfully shared them within their first month.
Real User Data Analysis
Used Amplitude to dissect and analyze real user data
Design Guideline & Principles
Reviewed UX team design guideline and followed design principles
Understood product challenges and prioritized opportunities for improvement.
Conducted in depth research about over 10 competitive products and created a well organized documentation
I synthesized three main insights on how to achieve the goal of encouraging new users to successfully create and share 3 posts :
1. New users encounter problems when exploring all 3 post design methods by themselves.
2. New users lack motivation to share post, most of them drop in the middle of a process.
3. Most new users try to create a post from the templates .
Notified support features to the new users.
Encouraged new users to make 3 sharing posts, each from “Collection template”, “Searching a template” and “Create your own”.
Helped new users build a habit to explore the app and make more posts.
Reviewed Product Requirement Documents
Conducted Competitor Audits
Proposed New Designs for Product UX/UI
Iterated Through Multiple Explorations
UX/UI High Fidelity Prototypes
I learned how to organize my design thinking process into easy-to-understand presentations. This experience has been very meaningful to me and has given me more confidence when presenting full UX documentation and work in front of cross-functional teams.
I understood how to work well with both detailed product requirements documents and more ambiguous goals. I have worked effectively to better understand how to propose new ideas that will provide the team a vision while also being practical enough for specific milestone planning.
Through this work experience, I learned how to participate more and provide feedback in an external team as a UX designer. It is important to have a backbone and disagree while being flexible to take feedbacks from both internal and external teams. I have developed a deeper understanding of the intersection between user-centered and business-driven design.
Do not hesitate to ask and learn at the beginning. I found that through keeping my enthusiasm and my passion throughout my contract position, I was able to learn a lot more. I appreciate my UX team which always supports me and the people who have collaborated with me.