Vision& Research
Vision
Ripl is a software startup that provides a social media marketing app to small businesses on mobile and web platforms. As a UX/UI contractor, I participated in reviews of product requirements documents and went through user data. I also proposed and iterated many designs for Ripl products at IOS, Android and Web platforms.
This exploration was set at the last week before I finished my contractor work and have been approved as my portfolio piece.
For the Exploration
Think about...
Design a gamified experience for iOS users in the 7-day free trial where customers are rewarded with 30% off their one-time subscription(monthly or yearly) when they have achieved creating 3 posts and successfully shared them within their first month.
Real User Data Analysis
Used Amplitude to dissect and analyze real user data
Design Guideline & Principles
Reviewed UX team design guideline and followed design principles
Before the Exploration,I Did...
Understood product challenges and prioritized opportunities for improvement.
Competitor Research
Conducted in depth research about over 10 competitive products and created a well organized documentation
Insights from the Research
I synthesized three main insights on how to achieve the goal of encouraging new users to successfully create and share 3 posts :
1. New users encounter problems when exploring all 3 post design methods by themselves.
2. New users lack motivation to share post, most of them drop in the middle of a process.
3. Most new users try to create a post from the templates .
Design Requirements
Notified support features to the new users.
Encouraged new users to make 3 sharing posts, each from “Collection template”, “Searching a template” and “Create your own”.
Helped new users build a habit to explore the app and make more posts.
